Associate of Business
Administration in

Programme Leader:
Mr. Paul YEE


Programme Induction:



Programme Intended Learning Outcome

Upon successful completion of this programme, students will be able to:

  • Apply marketing and management knowledge and skills to work in front line positions or as management traineeships in marketing and/ or in services sector;
  • Apply interpersonal communication skills and generic skills while working in a culturally diversified team;
  • Relate arts and humanities, science and technology to their study, and to practise in an ethical and professional manner;
  • Analyze business problems and issues taking into consideration various social, political, economic, technological and environmental factors.

Further Studies Pathways

According to the Graduate Exit Survey, about 81.9% of the graduates went on to further studies. Of those who pursued further studies, over 89.1% gained entry into the local Universities/Institutions (government-funded and self-financed), while the others enrolled in overseas top-up degree programmes in Hong Kong.

The following table lists some of the degree programmes which have accepted our graduates in recent years. For a comprehensive list, please refer to the articulation table.

Career Prospects

  • Graduates from this programme will be able to find employment in frontline positions in firms where marketing is an important function. These firms cover a range of business areas such as international trade, finance, service, retail, and wholesale.
  • According to the Graduate Exit Survey, CCCU/UOWCHK graduates took an average of 2 months to get a full time job with an average monthly salary of HK$13,167.

Main Subject Areas

  • Marketing
  • Management
  • Services Marketing
  • Consumer Behaviour
  • Accounting and Economics
  • Marketing Electives

General Education Courses

Four courses to be chosen from all of the following domains:

  • Arts and Humanities
  • Science and Technology
  • Society and Organisations

Programme Specific Entrance Requirements

No programme-specific entrance requirement


Mode of Study

Two-year full-time


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